SO MANY TIMES I answer a client’s or follower’s question with a factual explanation and as soon as it comes out of my mouth I think: This is something I should actually let everyone know.

It happened today.

I was doing an email consult- we were on about the 17th email and I had asked for pics of the future clients hair and a brief history of any chemical services. One of the images showed the bottoms of her hair and underneath she said, “I don’t know why but after the damage, my ends that were over processed and super blonde ended up shorter and thin, and went super brassy!”

My immediate thought was, “well yes… because the light blonde broke off and you have the lowlights/hair between highlights left, and then the blonde that was only lifted one time”! I had already asked at first if she used hot tools and she said not all the time but she HAD to flat iron sometimes because the ends were so crunchy that they couldn’t be smoothed any other way.


When the blonde breaks off- what is left? The hair between the highlights. And the hair that was only lifted once and then the highlights were rinsed because the overlapping of bleach was going to break off the ends which were somewhat blonde before but NOW were white blonde. (Of course they didn’t break THEN. But they will and did later on.)

We all know that flat irons and other tools that get super hot break your hair. But what we don’t realize is that after that hair breaks off what’s left is darker hair that wasn’t lifted up as high!


Any hair that has been lifted up to a blonde and then toned down to get rid of the brassiness in the salon is not only a darker shade of yellow, but when you use hot tools it literally “cooks” the hair! Everyone knows with the crust of bread looks like right? When things get heated up, it “toasts” the thing that is getting hot. 

The best way to make sure this doesn’t happen is to make sure that your hair is safely lifted in the first place. However adding heat to what’s left, makes darker hair lighter (orangey) by taking out all the pigment of a toner or any natural pigment.*

*When hair is lifted with color, it is first lifted with the ammonia product in the color and then the pigment is deposited over the lifted hair which is never a light neutral blonde or light brown for that matter. Also the flat iron can oxidize your natural hair faster- it’s like how the ends of virgin hair are always lighter than the new growth. The ends have been exposed to sun and environment and air, but hot tools speed up that process in a harsher way.

And let me tell you— purple shampoo is NOT going to help any hair that isn’t already on the lighter side of blonde. It certainly isn’t going to help the leftover brassy natural hair or darker blonde that wasn’t lifted enough!

Stuff like this is common knowledge to A Blonde Specialist! And it takes a while to explain, so I find myself telling clients who it pertains to- but realize this is a problem I see a lot and I figured I should at least give you guys a heads up!

Basically—- find a colorist who will not overlap the lightener using the same strength of product from roots to ends.

I wish I had better advice or solution but also remember that fixing your crunchy ends with a flat iron is not going to do anything good for your hair in the long run. 😭😭😭😭


– Hair that has lighter and darker areas of blonde- it will only showcase the yellow or orange by placing a violet hue on the light blonde next to it. (Including too light of a base color or base break/bump that has gone orange with the lighter blonde highlights in between it!)

– The top orange parts of a balayage in a lived-in look. If the top of the balayage was not lifted high enough and then toned down to create the depth and the darkness of a shadow root, the purple shampoo will not cover up the orange

– Hot roots in general. (When your hair by your scalp is kind of glowing brassiness from a too-light base color that won’t hold toner, or that toner can’t fix.

– The leftover “temporary dye” or pigmented conditioner (I’m looking at you, Overtone) in any color besides a very light yellow.

– Your relationship with your sister-in-law after you may or may not have told her what you thought of her parenting over your last family zoom meeting… LOL


Ya’ll know I would drink purple shampoo for breakfast if I could.

When you ask how often to use purple shampoo I’m like– um. Every day?

Purple shampoo is the amazing at home tool you can use to keep your blondeness as icy a humanly possible and I am a HUGE FAN of its benefits!!!

I hope this wasn’t too much of a Debbie downer!!!!

Just wanted to share a regular thought/answer I always think of as common knowledge but DUH you guys aren’t hair colorists!!!! It’s literally my job to let you know what’s up!!!!!!


CAITLIN ❤️❤️❤️❤️


  1. Adrienne Arno says:

    LOVE this! Thanks for the tough love Caitlin – some of us really need to hear it so we can have a real chance to achieve our blond hair goal!!

  2. Monicabrener says:

    Hello I would like to find out if you are local in Beverly Hills or west Holly Wood to make an appointment for roots and blind highlights. Please have someone contact me back 310-9304832 Or 424-293-2303 Thank you Caitlyn

    Respectfully Mrs Monica Brener Ps this is for my 20 year old college student son and myself


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